My Resume

DIRECTOR OF DIGITAL & INBOUND MARKETING

Senior Living SMART2017 - Current

Chief contributions include leading the company’s digital services and long-range planning for internal initiatives while supporting our external projects, partners, and community. Responsible for conceptualizing, designing, and executing the best possible Hubspot inbound marketing strategy, and 3rd-party integration with other technology endorsed by the senior living industry.

DIRECTOR OF WEB SERVICES

Bild & Company2014 - 2015

Responsible for long-range direction of digital planning and development internally, and externally, for all senior living industry clients. Daily tasks include web-based facets such as: UX front-end design/back-end programming, lead generation & data capture, social media & email marketing campaigns, web metrics reporting - establish technical vision for all leading aspects of companyʼs digital services.

FRONT-END WEB DEVELOPER/DESIGNER

University of South Florida Library2010 - 2014

Creative lead in conceptualizing, designing, and executing the best possible website experience with a focus on user interface development as well as social marketing endeavors. Work includes developing partnerships with other USF units around campus, advising & executing strategies to engage student/faculty awareness of digital services, promote library programs & initiatives to community.

ONLINE CREATIVE MANAGER

AVI-SPL2001-2010

Worked with in-house web development team responsible for all facets of web creation, including graphics, layout and functionality for 16+ sites. Continue to advise on web strategies, goals, functionality, aesthetics, available resources, and project timing for web publishing in support of overall corporate marketing goals.

FREELANCE

PaulTrusik.com2003 - Current

Assist with various web needs across several industries; real estate, healthcare, non-profits, arts & architecture, e-commerce, artist & personal portfolios/blogs, etc.

Bachelor of Liberal Arts & Sciences

University of Tampa1997 - 2001

Major: Communication Minor: Computer Info Systems Extracurricular: UT Crew Team, President of Student Productions, Resident Hall Association, Campus Diplomat

Graduation

Hazelwood West H.S.1994 - 1997 (transfer from Pattonville H.S.)

Varsity Swim Team, Honors, Peer Leader

Milestones Achieved

432 Digital Projects
89 Happy Clients & Colleagues
2412 Cups of Coffee
188 Sleepless Nights