My Resume

OWNER

Northstar Partnership2025 - Present

At NorthStar Partnership, we help growth-minded organizations align their marketing and sales efforts for maximum impact. With deep expertise in HubSpot automation and marketing campaign management, we empower teams to generate leads more effectively, shorten sales cycles, and drive meaningful results.

VICE PRESIDENT OF OPERATIONAL TECHNOLOGY

Senior Living SMART2017 - 2025

Chief contributions include leading the company’s digital services and long-range planning for internal initiatives while supporting our external projects, partners, and community. Responsible for conceptualizing, designing, and executing the best possible Hubspot inbound marketing strategy, and 3rd-party integration with other technology endorsed by the senior living industry.

DIRECTOR OF WEB SERVICES

Bild & Company2014 - 2015

Responsible for long-range direction of digital planning and development internally, and externally, for all senior living industry clients. Daily tasks include web-based facets such as: UX front-end design/back-end programming, lead generation & data capture, social media & email marketing campaigns, web metrics reporting - establish technical vision for all leading aspects of companyʼs digital services.

FRONT-END WEB DEVELOPER/DESIGNER

University of South Florida Library2010 - 2014

Creative lead in conceptualizing, designing, and executing the best possible website experience with a focus on user interface development as well as social marketing endeavors. Work includes developing partnerships with other USF units around campus, advising & executing strategies to engage student/faculty awareness of digital services, promote library programs & initiatives to community.

ONLINE CREATIVE MANAGER

AVI-SPL2001-2010

Worked with in-house web development team responsible for all facets of web creation, including graphics, layout and functionality for 16+ sites. Continue to advise on web strategies, goals, functionality, aesthetics, available resources, and project timing for web publishing in support of overall corporate marketing goals.

FREELANCE

PaulTrusik.com2003 - Current

Assist with various web needs across several industries; real estate, healthcare, non-profits, arts & architecture, e-commerce, artist & personal portfolios/blogs, etc.

Bachelor of Liberal Arts & Sciences

University of Tampa1997 - 2001

Major: Communication Minor: Computer Info Systems Extracurricular: UT Crew Team, President of Student Productions, Resident Hall Association, Campus Diplomat

Graduation

Hazelwood West H.S.1994 - 1997 (transfer from Pattonville H.S.)

Varsity Swim Team, Honors, Peer Leader

Milestones Achieved

432 Digital Projects
89 Happy Clients & Colleagues
2412 Cups of Coffee
188 Sleepless Nights