Not all clients are created equally; neither are designers for that matter. This handy guide from London-based studio We Are Goat is both poignant and resourceful from the eyes of both client, and designer. While the title may imply a snarky attitude toward work, there are some fundamental guidelines that help clients understand the initial process involved before approaching said designer.
More often than not, two worlds collide when collaborating and trying to convey very simple ideas. Perhaps there is a certain level of intimidation on what language to use when it comes to technical project details? Maybe the scope of project hasn’t fully materialized or there are missing details required for designer to provide a quote? Regardless, designers are responsible for a lot of research & discovery before taking on any project where the industry may be of foreign territory. In my experience, a lot of time is spent educating clients on best practices, industry standards, user experience, etc. I believe clients should try and alleviate frustrations by trying to delve into the world of design; at least with this crash-course!
While the guide is not all ‘web-related’, some of the same design principles apply in communicating between both parties.
To all clients and designers – please read this book – it’s not as harsh as it sounds. Really good insight into the workings of both sides of a designer-client relationship. A mutual understanding of each other’s experience can immensely improve the end result…
~ Ben Lancaster