PAUL TRUSIK

INBOUND STRATEGIST+SOLUTIONS ARCHITECT

About me

With roots in Internet Marketing, these last 20 years have afforded me the ability to study & harness everything the web has to offer – helping others to communicate; ideas, services, products … to plan and execute websites that reflect your goals, personality, and purpose. Each unique project involves research in finding the right solutions tailored to every individual client need.
I cannot wait to see where the next 20 take us.

PAUL TRUSIK

Birthdate

Phone

Email

Website

Address

: February 22 Pisces

: (813) 418-6880

: ptrusik@me.com

: www.paultrusik.com

: Downtown Tampa, Florida

Paul Trusik

Download Resume

OTHER INTERESTS


  • 80s Music


  • Horror Movies


  • Vegan Cooking


  • Swimming


  • Wanderlust


  • Snorkeling

My Resume

DIRECTOR OF DIGITAL & INBOUND MARKETING

Senior Living SMART2017 - Current

Chief contributions include leading the company’s digital services and long-range planning for internal initiatives while supporting our external projects, partners, and community. Responsible for conceptualizing, designing, and executing the best possible Hubspot inbound marketing strategy, and 3rd-party integration with other technology endorsed by the senior living industry.

DIRECTOR OF WEB SERVICES

Bild & Company2014 - 2015

Responsible for long-range direction of digital planning and development internally, and externally, for all senior living industry clients. Daily tasks include web-based facets such as: UX front-end design/back-end programming, lead generation & data capture, social media & email marketing campaigns, web metrics reporting - establish technical vision for all leading aspects of companyʼs digital services.

FRONT-END WEB DEVELOPER/DESIGNER

University of South Florida Library2010 - 2014

Creative lead in conceptualizing, designing, and executing the best possible website experience with a focus on user interface development as well as social marketing endeavors. Work includes developing partnerships with other USF units around campus, advising & executing strategies to engage student/faculty awareness of digital services, promote library programs & initiatives to community.

ONLINE CREATIVE MANAGER

AVI-SPL2001-2010

Worked with in-house web development team responsible for all facets of web creation, including graphics, layout and functionality for 16+ sites. Continue to advise on web strategies, goals, functionality, aesthetics, available resources, and project timing for web publishing in support of overall corporate marketing goals.

FREELANCE

PaulTrusik.com2003 - Current

Assist with various web needs across several industries; real estate, healthcare, non-profits, arts & architecture, e-commerce, artist & personal portfolios/blogs, etc.

Bachelor of Liberal Arts & Sciences

University of Tampa1997 - 2001

Major: Communication Minor: Computer Info Systems Extracurricular: UT Crew Team, President of Student Productions, Resident Hall Association, Campus Diplomat

Graduation

Hazelwood West H.S.1994 - 1997 (transfer from Pattonville H.S.)

Varsity Swim Team, Honors, Peer Leader

Milestones Achieved

432 Digital Projects
89 Happy Clients & Colleagues
2412 Cups of Coffee
188 Sleepless Nights

My Services

Design & Development

Wordpress 'centric' web solutions for any budget! Custom themes or premium theme customization for startups.

Email Marketing

Custom design & coding, A/B testing, automated workflows, targeted & personalized campaign management.

Google Analytics & SEO

Best 'White Hat' SEO practices & methodologies, event tracking, analytics setup & custom referral reporting.

WooCommerce based eCommerce

Both tangible & virtual products, payment portal solutions, recurring revenue-based subscription models. Sell online!

Consulting

Assistance with RFP Development, project management, digital timeline & delivery. Ask the right questions!

Support/Training

Once website or digital project is delivered, individual or group training can be provided both virtually or in-person.

Skills

100%

WORDPRESS

Preferred CMS of choice to allow scalable growth, flexibility with 3rd party integrations and PHP customizations.

95%

HUBSPOT

Experienced in lead management, email & social media scheduling, marketing automation, CTA creation & website integration.

95%

WOOCOMMERCE

eCommerce experienced integration with automated email workflow triggers, various payment portals, shipping methods & more.

87%

HTML5/CSS3

Foundation for clean, semantic markup - lending a hand to modern design aesthetic, engaging usability and functionality.

85%

EMAIL MARKETING

Custom coding and campaign management for MailChimp, Constant Contact, Campaign Monitor, Hubspot and more.

82%

ADOBE CREATIVE SUITE

Photoshop, Illustrator, Dreamweaver, some InDesign & After Effects experience.

95%

SOCIAL MEDIA

Account setup/management, brand promotion, reputation management, advertisement campaigns & strategy.

77%

HOOTSUITE

Management & scheduling across many social media platforms to ensure optimal engagement for campaigns & promotions.

PREVIOUS/CURRENT CLIENTS

Testimonials

"When you’re inspired and passionate about work you believe in, it translates to everything you produce and create to help others."

My Blog

A Client’s Guide To Working with a Designer

Really good insight into the workings of both sides of a designer-client relationship. A mutual understanding of each other’s experience can immensely improve the end result…

2 Comment

USF Tampa Libraries

Main Research Center for the University of South Florida had a major redesign and reorganization of content in 2011. Read case study »

0 Comment

Experimental Fun with Backgrounds & Transparent PNGs

HTML/CSS iFrame scroll experiment with transparent .png artwork and bright, colorful textured backgrounds.

0 Comment

Shock Treatment vs. Night Work

Comparing 80s cult classic Shock Treatment to the new Scissor Sisters Night Work album/art direction.

0 Comment

Customer Testimonial: iPower vs. Media Temple

OUT with iPower.com, IN with MediaTemple

1 Comment
2008 SXSW Interactive

2008 SXSW Interactive

Back to Austin for 2008 SXSW Interactive.

0 Comment

Process

CONCEPT

MOCKUP

PROTOTYPE

DEVELOP

TEST

LAUNCH

Contact me

Feel free to contact me if you have a web design proposal for which you’d like a quote or have any general questions in regard to services offered.

Hourly Rate
$95
hour
  • Pre-Project Consulting
  • Small Custom Projects
  • Invoice Payments
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GET IN TOUCH

  • ptrusik@me.com

  • (813) 418-6880

  • 217 N 12TH ST Tampa, FL 33602

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